Luxury fashion brands need to evolve to embrace Gen Z’s multifaceted approach...
Steve Denekas, Chief Creative Officer, BASIC/DEPT and Krista Harder, copywriter, BASIC/DEPT For Gen Z, the rise of social media has decentralized and democratized beauty. As an industry concept...
View ArticleBrands like Dove and Gucci are leaning into Gen Z’s desire for nostalgia
Every time Gen Z uses social media, they’re bombarded with everything from evidence of their peers’ superiority and infographics about the climate crisis to Instagram-perfect models. Gen Z is...
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